A sales team is only as fast as its pipeline of clean contacts. Reps waste hours copying addresses out of exported lists, LinkedIn Sales Navigator pages, and conference attendee PDFs, then discover half of them are duplicates already sitting in the CRM. Sales ops needs a repeatable way to turn raw research into a deduplicated, routed list.
This workflow standardizes how prospect data flows from raw source to CRM-ready CSV: extract, normalize, dedupe against existing records, and separate business buyers from personal accounts so routing rules fire correctly.
