When someone subscribes to your list, you can accept them with single opt-in or double opt-in. Single opt-in adds them the moment they submit the form. Double opt-in sends a confirmation email first, and they only join after clicking the link inside.
The choice trades growth speed for list quality. Single opt-in maximizes signups and reduces friction; double opt-in filters out typos, bots, and fake addresses, producing a cleaner, more engaged list with stronger deliverability - at the cost of some drop-off.
